Build a website for science outreach, allowing the authors to easily change content, blog, add new pages and images, and analyse their website in Google Analytics (~50 pages).
The website was built on WordPress as this allows the authors to easily update the content. The theme was originally based on the Twenty Eleven theme. A slideshow with fading images and images with hover effects were prominently placed on the front page, to entice the users with interaction. Customisations to the image galleries and an “ask a scientist” contact form. The Facebook and Twitter widgets are prominently placed, as social media plays a key role in outreach. The styles were modified to ensure that they wrap round to fit on mobile devices.
The site was re-visited after it had grown to ~200 pages. The drop-down menus had grown and were becoming hard to use, so the site was re-structured with index pages listing the sub-pages and displaying their featured images. Greater emphasis was placed on the hierarchical navigation in the left sidebar generated via a customisation of the “Pages” widget. Old page URLs were redirected the new hierarchical URL structure, to ensure a consistent experience, via the “Redirection” plugin. The author name and Google+ profile was added to the pages, so that the author could be associated with the content in Google search results. A customisation of the “Recent Posts” widget was added to the home page to include both posts and pages.
You can see the screenshot of the website homepage as viewed on mobile devices (which have a narrow window) below.